Target Audience Tool
Don't rely on Meta's algorithm alone to guess your audience. With Disoft's Target Audience Tool, build a clearer target-customer group from public engagement data, so your ad budget goes to people more likely to buy.
You define the audience, the system optimises it
Meta's algorithm finds people who might be interested based on ad data, but if the audience direction is unclear at the start, budget is easily wasted. The Target Audience Tool lets you define your target group first, then optimise delivery with Meta Ads, so ads reach high-intent customers more precisely.
From public data to precise audiences
Public-data analysis
Analyse interest, behaviour and demand signals from public engagement data across Facebook Pages, posts, groups and live streams.
Build Custom & Lookalike Audiences
Turn public engagement data into ad-ready Custom Audiences, then build Lookalikes to widen your pool of high-quality prospects.
Lock onto high-intent buyers
Use interest, engagement and behaviour signals to find prospects with more demand and stronger intent, so budget concentrates on people more likely to convert.
Analyse peer audiences
Analyse peer pages, content and engaged audiences to reach prospects who have already shown interest in related products or services.
Keep the list updated
When new content, engagement or buying signals appear, keep updating and refining the target list, so your ad audiences stay fresh and precise.
Connect to Meta Ads
Apply the prepared target list in your Meta Ads, so campaigns have a clearer audience direction from the start.
Aim at the right customers
- High-value customers, use interest, engagement and behaviour signals to lock onto people with more demand and buying power.
- High-conversion audiences, prioritise prospects more likely to enquire, book or close.
- High-repeat buyers, build a sustainable remarketing list to keep reaching customers more likely to repurchase or re-engage.
This is your precision acquisition engine
The Target Audience Tool is the A, Acquisition, in the A.R.M. Growth System. It pairs with Meta Ads and the all-in-one CRM to build a complete acquisition loop, from precise reach to enquiry to closed sale.
A.R.M. · Acquisition
Lock onto high-value target customers, so ad budget goes to people more likely to close.
See the A.R.M. system →Meta Ads
Apply your precise audiences in Meta Ads to raise reach quality and conversion.
See Meta Ads →All-in-One CRM
From enquiry to sales follow-up to deal records, track every lead's conversion progress.
See the All-in-One CRM →Target Audience Tool questions
What data can it analyse?
It works mainly from public Facebook engagement data, such as interactions on public Pages, posts, groups and live streams, to analyse prospects' interest and demand signals, and helps build Custom and Lookalike Audiences.
Is it precise?
Precision depends on the data sources, industry direction and audience signals you choose. Rather than relying entirely on the system to guess your audience, the tool lets you define your target group first, then keep optimising delivery with Meta Ads.
How many credits do I get?
The tool includes 400,000 audience credits for building and refining your target lists. How they're used is arranged around your industry, target audience and campaign strategy.
How is it different from normal Meta Ads audience settings?
Normal Meta Ads audiences usually start from interests, age and location. The Target Audience Tool starts from public engagement data, helping you build a target list closer to real behaviour signals, then deliver it through Meta Ads.
Can the audience list close deals on its own?
A precise list can't guarantee a sale, its job is to raise reach quality. Closing also needs ad creative, sales follow-up, CRM management and deal-data tracking to form a complete acquisition system.
Get a free audit of your growth bottlenecks
We analyse your acquisition, follow-up and closing process, find where customers slip away, and give you a clear direction to optimise.